Marketing Tips During The Coronavirus Crisis and In 2020

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Marketing Tips During The Coronavirus Crisis and In 2020
Marketing Tips During The Coronavirus Crisis and In 2020

Marketing Tips During The Coronavirus Crisis

Depending on your industry, Marketing Tips during The Coronavirus is important for every business you might have noticed your sales and revenue plummet in recent times, thanks to the Coronavirus. Some sectors have seen an almost total cessation of activity and have had to innovate to survive.

This has made marketing more critical than ever for many businesses. Much of this marketing needs to be online, with the cost of traditional advertising, particularly television,  prohibitive for many companies currently. Of course, there is another excellent reason to push your marketing focus online in the present. People are spending more time at home (either willingly or because of restrictions on movement) and are going onto the internet more frequently.

Here are some Marketing Tips 2020, Marketing Tips for small business, and Marketing Tips During The Coronavirus Crisis you can consider in this time of the Coronavirus.

1. Don’t Make Knee Jerk Reactions Out of Panic

Yes, times are tight at the moment. Trade may have plummeted for your business. You may even not be trading at all for reasons beyond your control. But things will get better. China has shown that coronavirus cases reach a peak and then start to fall.  They have lifted lockouts, and workers have returned to work. They have even begun to export and import again, although international travel will be slow until the Coronavirus vaccine is developed and made widely available. There is light at the end of the tunnel.

That isn’t to say you should underestimate the terrible effects of Coronavirus. They are real. Many people worldwide are catching the virus, with numbers increasing at an exponential rate, and some of them dying. And you may have to cease trading for a while. You may need some assistance, and this will differ from country to country. But you shouldn’t make knee jerk decisions out of panic. Most businesses will survive the chaos, just as they have through wartime, recessions, depressions, and pandemics in the past. You don’t want to find that while you shut up shop through panic, your competition rode the waves and was ready for the revival.

Even if your income dries up and you need to claim any government assistance available in your country or region, you should keep some digital marketing going. It will keep your business name visible and in people’s minds for when customers decide to return. One of the best Marketing Tips and tricks.

2. Keep Connected with Your Customers on Social Media

Social Media, Marketing Tips During The Coronavirus Crisis marketing tips during the coronavirus crisis Marketing Tips During The Coronavirus Crisis and In 2020 1 2
Social Media, Marketing Tips During The Coronavirus Crisis

People use their social media accounts more than ever during hard times. This is particularly the case if they are scared or uncertain about what is going on around them. If you live somewhere in lockdown, then social media will be one of the most significant forms of communication. 

Internet usage has increased dramatically over the last month. While part of this is people turning to Netflix and the other streaming networks when locked-down,  much it is for communication purposes. And social media is now a preferred form of communication for most people.

Sure, people may not be thinking about being close to their hairdresser or taking their car in for a service. They may not be allowed to order a takeaway or go to a bar. But they will still be interested in you. They will take particular notice of useful, engaging content you may share, and are likely to remember your name, even if they have never used your services previously.

3. Take Any Opportunities That Arise to Help People in the Crisis

The best form of Marketing Tips for small business and Marketing Tips during The Coronavirus is always when you create goodwill. People remember the good thing your business does. 

If you can help people get through this time, do so. For example, in New Zealand, several breweries and distilleries have changed over some of their production lines to making hand sanitizers. “We had our whiskey and gin program going for a while, and we thought the world needs hand sanitizer more than it needs gin and whiskey right at the moment,” said co-founder of Good George brewery, Brian Watson. 

Also, both dairy giant Fonterra and fuel company, Gull Service Stations, have donated high-quality ethanol to help with the hand sanitizer shortage.

Marketing may not have been foremost in the minds of these companies (or other companies making similar decisions around the globe). Still, people will remember their actions when they start to spend money again in the future.

4. Improve Your Online Presence

More people are online than ever now. They are also becoming warier of personal interactions. But that doesn’t mean that they have lost interest in the businesses around them.  In some cases, enforced time alone has given people more opportunities to make Google searches and research potential items to buy.

Quite a few firms devote part of their marketing budget to trade shows, exhibitions, and events. Yet many of these are now canceled, and fewer people are interested in face-to-face meetings. This is particularly the case for B2B companies. Figures released by data intelligence company PredictHQ, show that in February there was a 500% surge in cancellations and postponements of significant events. This can be the best Marketing Tips 2020 and Marketing Tips for small business.

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You might need to alter your website to reflect current demand better. For instance, if you run a broad sales mix of stock categories, you might want to emphasize your food and home essentials products over more luxury items. In some cases, where government restrictions limit what you are permitted to sell, you might need to alter your website to remove any prohibited items temporarily.

However, remember that digital marketing has one significant benefit over most other types of marketing.  It doesn’t require any face-to-face interaction. It is also one of the more measurable types of marketing, making it easy to set clear ROI goals. Strengthening your online presence is best Marketing Tips During The Coronavirus Crisis.

5. Improve Your Site’s SEO

This proves to be Marketing Tips During The Coronavirus Crisis.

It’s all very well having an improved digital presence, but that is worth little if people can’t find their way to your website. Any business with a website needs to operate good search engine optimization (SEO) principles if they don’t want to end up lost amongst the competition.

Google and the other search companies continually change their search engine algorithms, so you need to ensure that your site frequently changes to keep up with the trends. Good copywriters and content marketers know how to write their content with SEO in mind. Likewise, your developers should be able to ensure that your site operates in such a way to make it easy for the search engines.

The aim of proper SEO is that when your potential customers search for keyword terms critical to your industry, your website posts and pages come up near the top of the search results, preferably in the first few positions. There is much competition for these slots, meaning you aim to have better SEO than others in your sector.

At the moment, your competitors may be too busy trying to survive than think about the quality of their websites. Exceptional SEO gives you an excellent opportunity to be first off the mark when things recover. 

6. Use PPC Advertising, Marketing Tips during The Coronavirus

PPC, Marketing Tips During The Coronavirus Crisis marketing tips during the coronavirus crisis Marketing Tips During The Coronavirus Crisis and In 2020 pay per click
PPC, Marketing Tips During The Coronavirus Crisis

It probably depends on your industry, but now could be the perfect time to increase your pay-per-click (PPC) advertising. More people than ever are on the internet, giving a greater chance for your ads to appear before relevant pairs of eyes. This can give you a tremendous competitive advantage.

Of course, you will want to balance this against the possibility that few of your customers may be in a position to use your services. There are little point travel agents using their cash flow for paid PPC advertising at the moment – there are few if any people likely to click on their ads with a genuine aim of buying international travel.

However, this is an excellent time for firms wanting to stand out from their competitors in specific sectors, however. For instance, with so many people isolated at home, sales of software useful for home offices will be skyrocketing. And if firms can deliver these digitally, there is no concern about them being caught up in distribution hold-ups. Some products have rapidly jumped up the best-seller list.

This Marketing Tips During The Coronavirus Crisis will help you to deal with this tough situation.

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